What You Need to Know about Marketing to Hispanics

Understanding the characteristics and the tactics to reach the Latinx patient consumer

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How to Make a Backtranslation Work for You

Understanding how to leverage the backtranslation process

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Translation:  A Vital Part of Global Drug and Vaccine Development

Avoiding sanctions, unclear results and patient danger

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How to Fix a Polluted Translation Memory

Leveraging the asset and maintaining its value

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Managing Human Translators

Balancing Humans and Machines

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Silo Mentality in Pharma

How this business phenomenon occurs and how to stop it with translation

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Terminology Management: A Path to Efficient, Consistent Translations

How translators consider and leverage terminology

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Localizing US English for UK Clients:  More Than Changing a Few Words

Learn how we assess and adapt for non-US English

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Understanding the Impact of Culture and Language on Patient Education

Learn how awareness of the issues can improve outcomes for marketers

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Current Advancements in Machine Translation

Learn about machine translation and how it can impact your projects

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Translation Buyer's Guide

Useful recommendations and information for trying to understand quotes, costs and quality

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Marketing Concept Translations

Ideas for marketing and advertising strategists

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Cultural Competence

A closer look at cross-cultural competency

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Culture Based Triggers 

The effects of culture on triggering human health behavior

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Linguistic Validation

Our process for market research translations

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When Yes Doesn't Mean Yes 

A guide for global market researchers