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Culture corner: The Finnish town using pessimism to create a more optimistic future

Meet the Finnish town that used negative marketing to breathe new life into their little municipality. When the townsfolk were sitting around facing another day of nothing to do and nothing to be proud of, they realized that they had no events and nothing that sets their town apart from neighboring towns. They pessimistically proclaimed, "Nothing works, not even pessimism" and an idea was born. Watch this video to learn more.

image from BBC.com

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