• Alysa Salzberg

Bad news doesn’t necessarily make for bad advertising

We all know this to be true: 2020 has been a year of pretty negative headlines. So much so, that some companies may hesitate when it comes to buying ad space on websites or in print media. Could consumers associate those negative feelings from the news with their product or service?


The results of a new survey should put an end to those worries. 84% of consumers who responded to the survey report either feeling neutral about ads that accompany news stories, or even gaining an increased sense of trust in the advertised brand.


Hopefully, this can change current advertising trends, which include a steady annual decline of 8.4% in the purchase of ad space on online newspapers.


Read on to learn more about the survey’s results, as well as what we might need to study further in order to optimize advertising in news publications.



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