
Big Brands and Fake Cancer Cures
Interesting and unsettling research by BBC shows that the 100 most popular health-related videos on YouTube were uploaded by amateurs, not healthcare professionals. The research also shows that viral videos shown to spread health misinformation and disinformation are appearing alongside ads by large reputable advertisers like Samsung, Heinz and Clinique (which is not only damaging to these brands, but may make viewers feel like their videos are credible). As a result of thi