Should a translator be a native speaker of your target language?
Something in a recent article about choosing a translator for your marketing material made me stop in my tracks: Translations of product descriptions, publications for social media and promotional campaigns…have to sell, charm and win over your target market. This can only be achieved by a native translator. What struck me was a single word: “only”. On our blog, we continually write about how vital it is for translators to truly understand their target language, not to mentio