From Afterthought to Strategic Component
When it comes to global market research, translating marketing materials is considered a necessary, but tedious, final step in the process. It doesn’t have to be. Instead of an afterthought, make your translation team part of the initial strategy. The following suggestions can help reduce costs and create efficiencies: Involve Your Translation Team Early in the Process: Knowing the ultimate purpose of the document (research? education? ad?) allows for quicker translation