Marketing to a new culture is a big step – full of important tiny details. Here’s how to do it right
Ever wonder why an internationally successful company like McDonald’s doesn’t directly translate its slogans for each market? Advertising...
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aiaTranslations
- May 9, 2016
Going International? Avoid these Six Marketing Obstacles
So you have a great marketing plan in place. It is catchy, thoughtful, and helping customers flock to your business. It is so good, in...
aiaTranslations
- Oct 13, 2014
Lions and kittens and pharma? Oh my!
Recently, animal lovers got some good news: shark fin soup is becoming less and less popular in China, with sales dropping 50-70%. ...
aiaTranslations
- Sep 8, 2014
Marketing America
The other day, I had to go to the US Embassy here in Paris. In the waiting area, something caught my eye: a flat screen TV mounted on...
aiaTranslations
- Jul 29, 2013
Symbolic in Nature
“The whole visible universe is but a storehouse of images and signs to which the imagination will give a relative place and value; it is...
aiaTranslations
- Jun 25, 2013
Authentically Yours
Hispanic consumers are predicted to represent 1.5 trillion dollars in buying power by the year 2015. Marketing to the diverse Hispanic...
aiaTranslations
- May 6, 2013
The Power of Suggestion: Associating a World of Difference
In advertising and marketing, we greatly rely on the suggestive power of words and images often associated with concepts outside of what...
aiaTranslations
- Apr 1, 2013
Calculating for Culture in Global Branding
Creating a Global Brand involves uniquely communicating a powerful message to a variety of audiences across languages, geography,...
aiaTranslations
- Feb 22, 2013
Reader’s Corner: Consumer Behavior and Culture
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer...
aiaTranslations
- Oct 30, 2012
Pharma Companies Can Weather the Storm
As hurricane Sandy meets a turning gulf stream and a nor’easter winter storm to unleash havoc on the Mid-Atlantic region, so too is the...
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