
Authentically Yours
Hispanic consumers are predicted to represent 1.5 trillion dollars in buying power by the year 2015. Marketing to the diverse Hispanic market is no longer an initiative in diversity but strategically imperative. Larger than most world economies, 1.5 trillion dollars is some serious market potential. According to Jeff Humphreys, Director of the Selig Center for Economic Growth at the University of Georgia, despite the recession, Hispanic’s buying power is expected to grow by