BLOG

Hispanic consumers are predicted to represent 1.5 trillion dollars in buying power by the year 2015.  Marketing to the diverse Hispanic market is no longer an initiative in diversity but strategically imperative. Larger than most world economies, 1.5 trillion dollars is some serious market potential. According to Jeff Humphreys, Director of the Selig Center for Economic Growth at the University of Georgia, despite the recession, Hispanic’s buying power is expected to grow by

Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’. As a nation we are in the middle of a cultural revolution. Can you feel it? The latest census figures are out and times really are changing. According to the most recent census reports, wom