Reader’s Corner – Riding the Waves of Culture: Understanding Diversity in Global Busines
The bestselling guide to cross-cultural leadership Since its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century’s most pressing management concerns—effectively leading people and organizations in an increasingly global business environment. Today’s business landscape is barely a shadow of what it was only a few years ago, when managers’ main concerns were being aware of cultural differences and preventing emba