Improving your global brand management
So how can a brand successfully go global? Here’s some advice from business experts: Make sure you have what it takes. According to this...
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aiaTranslations
- May 16, 2016
Do you have what it takes to be a simultaneous interpreter?
Simultaneous interpreting is what it sounds like: An interpreter listens to a speaker in one language and translates their words into...
aiaTranslations
- May 9, 2016
Going International? Avoid these Six Marketing Obstacles
So you have a great marketing plan in place. It is catchy, thoughtful, and helping customers flock to your business. It is so good, in...
aiaTranslations
- May 2, 2016
Weird but true: Your environment can change your native language
Today, in the middle of a conversation, I forgot the word “organic”. Funny thing is, I could say it effortlessly in my second language,...
aiaTranslations
- Apr 25, 2016
Global Marketing. It’s a Cultural Thing.
Gone are the days when doing business globally took months. Although the world may be getting figuratively smaller in the information...
aiaTranslations
- Apr 18, 2016
I tested the Skype Translator and love was in the air…but I’m not sure why
So when I found out Skype was trying to make communication even easier, with Skype Translator, I was pretty excited. And when...
aiaTranslations
- Apr 11, 2016
Using Idioms in Everyday Speech. Knock Your Socks off!
It was an idiomatic kind of day. You may be wondering how I knew. Well, on this particular day, I knew almost immediately when my boss...
aiaTranslations
- Apr 4, 2016
The Role of Translation in Clinical Trials
When we think about outsourcing, it’s usually tied to businesses and call centers. But did you know that an increasing number of...
aiaTranslations
- Mar 28, 2016
How to World Views the U.S. Presidential Race and “The Donald”
The current U.S. presidential race has introduced us to many different personalities, caused great divides and fueled a lot of debates....
aiaTranslations
- Mar 21, 2016
Tips for working with an interpreter
– You can find the right interpreter for the job. Look for one who has experience interpreting for the field you’re in, and who has...
aiaTranslations
- Mar 14, 2016
How to understand an accent – or be understood if you have one
A person’s accent is based on the cadence and pronunciation of their native language (and the region in which that’s spoken). Your...
aiaTranslations
- Mar 7, 2016
What stops many mentally ill people from getting help? Their culture.
Mental illness affects millions of people worldwide. Add to that the people in patient’s lives, and the impact easily enters into the...
aiaTranslations
- Feb 29, 2016
How a Strong Global Translation Partner Can Help Reduce the Usual Suspects in Medical Device Failur
Reasons why medical devices fail are numerous. Design flaws, lack of good manufacturing practices, not involving doctors, inadequate...
aiaTranslations
- Feb 22, 2016
Cultural Competence: What Is It and Why Does It Matter?
Introduction You are a physical therapist treating a patient of Chinese descent who is suffering from chronic back pain, and has...
aiaTranslations
- Feb 15, 2016
Literary translators step into the spotlight
Over the past few years, Italian author Elena Ferrante’s Neapolitan Novels have become a quiet hit in the literary world, with acclaim...
aiaTranslations
- Feb 8, 2016
Inside the mind of simultaneous interpreters
Last summer, I wrote about a list of ten things you should never say to a translator. One of the ten things was questioning why a...
aiaTranslations
- Feb 1, 2016
Want a Smarter, Healthier ‘Noggin? Become Bilingual
When I tell people I work at aiaTranslations, complete strangers excitedly ask me what languages I speak fluently. I usually mumble...
aiaTranslations
- Jan 25, 2016
The three worst mistakes translators make, according to Nabokov
“The Art of Translation”, a 1941 essay by Russian-American novelist and translator Vladimir Nabokov, is a reminder that there are some...
aiaTranslations
- Jan 18, 2016
Three Reasons Why Machine Translations Fail
The idea of machine translations can be an appealing one — particularly in the fast-paced world of social media. After all, who wouldn’t...
aiaTranslations
- Jan 11, 2016
Is it better to learn a foreign language or computer coding?
Florida senator Jeremy Ring recently sparked controversy by proposing a bill that would change state high school requirements: Students...
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