Porgy and Bess needs transcreation!
This article highlights a conundrum that presents itself with medical marketing translations frequently. We are reminded of ad campaigns...
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aiaTranslations
- Sep 15, 2019
Should a translator be a native speaker of your target language?
Something in a recent article about choosing a translator for your marketing material made me stop in my tracks: Translations of product...
aiaTranslations
- Aug 30, 2019
5 Reasons Why AI Will Never be Fluent in Semantics
In an article on information-age.com, author Michael Baxter states that Artificial Intelligence is close to reaching an understanding of...
aiaTranslations
- Aug 15, 2019
Is linguistic validation the perfect way to translate for the pharma and healthcare industry – and w
Translation involves a significant amount of knowledge of the languages and cultures involved, but we usually think of it as a relatively...
aiaTranslations
- Jul 31, 2019
How English Teaches Us About East Asian Cultures
Leave it to the world’s lingua franca, English. Spoken widely throughout the world, English can often be found sneaking its words into...
aiaTranslations
- Jul 15, 2019
Shaking the Myths Surrounding Translators
Tell someone you are a translator and you sometimes get curious questions or blanket statements about your profession. These statements...
aiaTranslations
- Jun 28, 2019
The Language of Emotions Doesn’t Always Translate Across Cultures
Every culture has an ability to read another person’s emotions. We can tell if someone is genuinely interested in what we are saying by a...
aiaTranslations
- Jun 15, 2019
Is Chinese really set to become the dominant language of the internet?
Read enough news about language and marketing and you’re bound to come across this claim fairly often: In a few years, the dominant...
aiaTranslations
- May 30, 2019
14 Signs You are (finally) Fluent in Another Language
You have been fastidiously dedicated to learning another language. This may be your second one or even your fourth. The endless hours...
aiaTranslations
- May 15, 2019
Marketing to a new culture is a big step – full of important tiny details. Here’s how to do it right
Ever wonder why an internationally successful company like McDonald’s doesn’t directly translate its slogans for each market? Advertising...
aiaTranslations
- Apr 30, 2019
Language Service Providers: A Pharmaceutical Company’s Best Friend
Pharmaceutical companies are in the business of delivering effective drugs to market. This is a monumental feat requiring complex, time...
aiaTranslations
- Apr 15, 2019
Why medical texts should be simplified – and how to do it
In translation, the golden rule seems to be reproducing a source text as faithfully as possible. But what happens if that could mean...
aiaTranslations
- Mar 29, 2019
Content Ruining Translation Errors
At some point in every business’ life, it is natural to want to expand to reach a broader audience with your message. However, remember...
aiaTranslations
- Mar 15, 2019
Soft Skills are Vital to Business Success
Dictionary.com defines soft skills as “personal attributes that enable someone to interact effectively and harmoniously with other...
aiaTranslations
- Feb 28, 2019
How to Surmount Cross-Cultural Trust Barriers in Business
Our culture is embedded in everything we do. Defined as shared values, beliefs and norms of a specific group of people, culture...
aiaTranslations
- Feb 15, 2019
Anchors away! Using Translation to Chart Your Global Marketing Course
They say only 1 in 7 people speak English as their primary language. That leaves about 6 billion people who do not. That is a lot of...
aiaTranslations
- Jan 31, 2019
How Cycling Could Make Bilinguals Monolingual
What would you do if you woke up thinking and speaking one language, but by the afternoon, after a bike ride, you could only speak an...
aiaTranslations
- Jan 15, 2019
Medical and pharma translation fails are no laughing matter. Here’s one reason why they happen.
Translation fails are usually good for a laugh, unless you’re directly affected by them. But medical and pharma translation fails are the...
aiaTranslations
- Dec 28, 2018
Need a do-over? Here is how to celebrate the new year 8 times in 2019!
It’s the end of December and the beginning of a shiny, brand new year, a time when most of us look back and reflect on all that was good,...
aiaTranslations
- Dec 15, 2018
How we could improve in-country review…and why we haven’t
A client creates marketing copy in English. They send it to a translator, who creates an error-free, seemingly perfect translation. It...
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