aiaTranslationsApr 27, 2015Is there a transcreator in the house?When I first heard the word “transcreation”, I was surprised. Did we really need this portmanteau? Shouldn’t all translation be not just...
aiaTranslationsJul 8, 2013The Seal of CelebrityThe International Business Times published one of the few articles that discussed the beneficial publicity effect for the facility, which...
aiaTranslationsFeb 22, 2013Reader’s Corner: Consumer Behavior and CultureThe Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer...