
Is there a transcreator in the house?
When I first heard the word “transcreation”, I was surprised. Did we really need this portmanteau? Shouldn’t all translation be not just about words, but meaning, as well? But when you think about it, not all translation clients – or translators – think this way. Many people consider translation to simply be a bare-bones affair, a “Just the facts, ma’am” situation. I’ve even experienced it myself: a potential client once contacted me to see if I could translate the compl