BLOG

Is there a transcreator in the house?

When I first heard the word “transcreation”, I was surprised. Did we really need this portmanteau? Shouldn’t all translation be not just...

The Seal of Celebrity

The International Business Times published one of the few articles that discussed the beneficial publicity effect for the facility, which...

Reader’s Corner: Consumer Behavior and Culture

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer...