Should medical language be field tested on lay people?
California is a complex state in which 1/3 of the participants in the Medi-Cal healthcare program do not speak English as their primary...
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aiaTranslations
- Sep 15, 2019
Should a translator be a native speaker of your target language?
Something in a recent article about choosing a translator for your marketing material made me stop in my tracks: Translations of product...
aiaTranslations
- Aug 30, 2019
5 Reasons Why AI Will Never be Fluent in Semantics
In an article on information-age.com, author Michael Baxter states that Artificial Intelligence is close to reaching an understanding of...
aiaTranslations
- Aug 15, 2019
Is linguistic validation the perfect way to translate for the pharma and healthcare industry – and w
Translation involves a significant amount of knowledge of the languages and cultures involved, but we usually think of it as a relatively...
aiaTranslations
- Jul 15, 2019
Shaking the Myths Surrounding Translators
Tell someone you are a translator and you sometimes get curious questions or blanket statements about your profession. These statements...
aiaTranslations
- Apr 30, 2019
Language Service Providers: A Pharmaceutical Company’s Best Friend
Pharmaceutical companies are in the business of delivering effective drugs to market. This is a monumental feat requiring complex, time...
aiaTranslations
- Apr 15, 2019
Why medical texts should be simplified – and how to do it
In translation, the golden rule seems to be reproducing a source text as faithfully as possible. But what happens if that could mean...
aiaTranslations
- Mar 29, 2019
Content Ruining Translation Errors
At some point in every business’ life, it is natural to want to expand to reach a broader audience with your message. However, remember...
aiaTranslations
- Feb 15, 2019
Anchors away! Using Translation to Chart Your Global Marketing Course
They say only 1 in 7 people speak English as their primary language. That leaves about 6 billion people who do not. That is a lot of...
aiaTranslations
- Jan 15, 2019
Medical and pharma translation fails are no laughing matter. Here’s one reason why they happen.
Translation fails are usually good for a laugh, unless you’re directly affected by them. But medical and pharma translation fails are the...
aiaTranslations
- Dec 15, 2018
How we could improve in-country review…and why we haven’t
A client creates marketing copy in English. They send it to a translator, who creates an error-free, seemingly perfect translation. It...
aiaTranslations
- Nov 15, 2018
When and how should clients get involved in translation?
Sometimes clients put their faith entirely in a translator. Other times, they’re passing on texts that they’re not particularly attached...
aiaTranslations
- Oct 31, 2018
When nurses and mice are always female: Challenges of gender and translation
Does your native language have genders? Some, like Spanish or French, have a masculine and feminine form of a noun, and adjectives and...
aiaTranslations
- Oct 15, 2018
How to Create a Marketing Translations Masterpieces
Translators live in a world of gray. Hardly ever a day goes by where their assignments are black-and-white, straight up word-for-word...
aiaTranslations
- Sep 18, 2018
Culture-specific translation’s challenges and solutions
Translation is challenging, even when it only(!) involves finding words that correspond to the meaning and ideas in the source material....