BLOG

California is a complex state in which 1/3 of the participants in the Medi-Cal healthcare program do not speak English as their primary...

Something in a recent article about choosing a translator for your marketing material made me stop in my tracks: Translations of product...

In an article on information-age.com, author Michael Baxter states that Artificial Intelligence is close to reaching an understanding of...

Translation involves a significant amount of knowledge of the languages and cultures involved, but we usually think of it as a relatively...

Tell someone you are a translator and you sometimes get curious questions or blanket statements about your profession. These statements...

Pharmaceutical companies are in the business of delivering effective drugs to market. This is a monumental feat requiring complex, time...

In translation, the golden rule seems to be reproducing a source text as faithfully as possible. But what happens if that could mean...

At some point in every business’ life, it is natural to want to expand to reach a broader audience with your message. However, remember...

They say only 1 in 7 people speak English as their primary language. That leaves about 6 billion people who do not. That is a lot of...

Translation fails are usually good for a laugh, unless you’re directly affected by them. But medical and pharma translation fails are the...

A client creates marketing copy in English.  They send it to a translator, who creates an error-free, seemingly perfect translation. It...

Sometimes clients put their faith entirely in a translator. Other times, they’re passing on texts that they’re not particularly attached...

Does your native language have genders? Some, like Spanish or French, have a masculine and feminine form of a noun, and adjectives and...

Translators live in a world of gray. Hardly ever a day goes by where their assignments are black-and-white, straight up word-for-word...

Translation is challenging, even when it only(!) involves finding words that correspond to the meaning and ideas in the source material....