aiatranslationsSep 25, 2019Should medical language be field tested on lay people? California is a complex state in which 1/3 of the participants in the Medi-Cal healthcare program do not speak English as their primary language, making this...
aiaTranslationsSep 15, 2019Should a translator be a native speaker of your target language?Something in a recent article about choosing a translator for your marketing material made me stop in my tracks: Translations of product descriptions, public...
aiaTranslationsAug 30, 20195 Reasons Why AI Will Never be Fluent in SemanticsIn an article on information-age.com, author Michael Baxter states that Artificial Intelligence is close to reaching an understanding of Semantics. He also s...
aiaTranslationsAug 15, 2019Is linguistic validation the perfect way to translate for the pharma and healthcare industry – and wTranslation involves a significant amount of knowledge of the languages and cultures involved, but we usually think of it as a relatively straightforward pro...
aiaTranslationsJul 15, 2019Shaking the Myths Surrounding TranslatorsTell someone you are a translator and you sometimes get curious questions or blanket statements about your profession. These statements are usually just one ...
aiaTranslationsApr 30, 2019Language Service Providers: A Pharmaceutical Company’s Best FriendPharmaceutical companies are in the business of delivering effective drugs to market. This is a monumental feat requiring complex, time consuming and expensi...
aiaTranslationsApr 15, 2019Why medical texts should be simplified – and how to do itIn translation, the golden rule seems to be reproducing a source text as faithfully as possible. But what happens if that could mean putting lives at risk? M...
aiaTranslationsMar 29, 2019Content Ruining Translation ErrorsAt some point in every business’ life, it is natural to want to expand to reach a broader audience with your message. However, remember how you painstakingly...
aiaTranslationsFeb 15, 2019Anchors away! Using Translation to Chart Your Global Marketing CourseThey say only 1 in 7 people speak English as their primary language. That leaves about 6 billion people who do not. That is a lot of people who can’t underst...
aiaTranslationsJan 15, 2019Medical and pharma translation fails are no laughing matter. Here’s one reason why they happen.Translation fails are usually good for a laugh, unless you’re directly affected by them. But medical and pharma translation fails are the exception. Not only...
aiaTranslationsDec 15, 2018How we could improve in-country review…and why we haven’tA client creates marketing copy in English. They send it to a translator, who creates an error-free, seemingly perfect translation. It gets sent to the mark...
aiaTranslationsNov 15, 2018When and how should clients get involved in translation?Sometimes clients put their faith entirely in a translator. Other times, they’re passing on texts that they’re not particularly attached to and hoping to get...
aiaTranslationsOct 31, 2018When nurses and mice are always female: Challenges of gender and translationDoes your native language have genders? Some, like Spanish or French, have a masculine and feminine form of a noun, and adjectives and certain verb tenses ha...
aiaTranslationsOct 15, 2018How to Create a Marketing Translations MasterpiecesTranslators live in a world of gray. Hardly ever a day goes by where their assignments are black-and-white, straight up word-for-word direct translation. And...
aiaTranslationsSep 18, 2018 Culture-specific translation’s challenges and solutionsTranslation is challenging, even when it only(!) involves finding words that correspond to the meaning and ideas in the source material. Sometimes, things ge...
