BLOG

Reader’s Corner: Consumer Behavior and Culture

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer...

Reader’s Corner: The Latino Patient

Latinos are dramatically changing the demographic profile of the United States. Developing a strong command of the Spanish language is...

Reader’s Corner: Social Media in Medicine

SOCIAL MEDIA IN MEDICINE: The Impact of Online Social Networks on Contemporary Medicine Online social networking has become a significant...

Reader’s Corner: The Culture Code

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do Why are people around the world so...

Reader’s Corner: Multicultural Celebrations

MULTICULTURAL CELEBRATIONS: Rule of Etiquette for Life’s Special Occasions [Buy It Now]