Authentically Yours
Hispanic consumers are predicted to represent 1.5 trillion dollars in buying power by the year 2015. Marketing to the diverse Hispanic...
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aiaTranslations
- May 6, 2013
The Power of Suggestion: Associating a World of Difference
In advertising and marketing, we greatly rely on the suggestive power of words and images often associated with concepts outside of what...
aiaTranslations
- Apr 29, 2013
Audio Dynamite
Content An amazing voice or presentation will not make up for poor content so preparing the script is very important. Before the audio...
aiaTranslations
- Apr 1, 2013
Calculating for Culture in Global Branding
Creating a Global Brand involves uniquely communicating a powerful message to a variety of audiences across languages, geography,...
aiaTranslations
- Jan 2, 2013
Off the Grid: The Notion of Power In Medical Language
For humanity, the field of medicine and its continued achievements—in research as well as in the resulting products—may very well be the...
aiaTranslations
- Dec 22, 2011
Sounding it Out
How To Best Prepare For Foreign Sound Recordings/Voiceovers There are many different situations that require the recording of voice...