Unlikely Reasons Why Online Advertising Is Slowing
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aiaTranslations
- May 15, 2019
Marketing to a new culture is a big step – full of important tiny details. Here’s how to do it right
Ever wonder why an internationally successful company like McDonald’s doesn’t directly translate its slogans for each market? Advertising...
aiaTranslations
- Oct 15, 2018
How to Create a Marketing Translations Masterpieces
Translators live in a world of gray. Hardly ever a day goes by where their assignments are black-and-white, straight up word-for-word...
aiaTranslations
- Jul 15, 2018
Can this linguistic hypothesis give you the edge in the Chinese healthcare market?
As more and more healthcare and pharma companies expand into China, everyone is looking for an edge when it comes to getting the...
aiaTranslations
- Jun 15, 2018
What one company’s success reveals about healthcare marketing in China
The Chinese healthcare market – a market that’s booming, and looming with opportunity. On this blog, I’ve written about like marketing...
aiaTranslations
- May 15, 2018
Effectively Communicating with Patients Through Partnership
In February, MM&M ran an article entitled Finding That Sweet Spot: How to Communicate Effectively to Patients, which had valid points on...
aiaTranslations
- Apr 15, 2018
How to better market your healthcare product overseas
You’ve probably come across a funny story or two about a major ad campaign that failed overseas due to a bad translation or cultural...
aiaTranslations
- Mar 15, 2018
Attract Hispanics Using These Medical Marketing Tips
The fabric of America has many interwoven threads of immigration with the most threads coming from Hispanic countries. As the threads...
aiaTranslations
- Feb 28, 2018
How to succeed in China’s booming healthcare market
If you’re thinking about selling your healthcare product on the Chinese market, your timing is impeccable! In addition to lowered...
aiaTranslations
- Jan 15, 2018
DTP and Medical Marketing: How to create a life-saving message across cultures
Can Graphic Design Save Your Life? This is the question raised by an exhibit at the Wellcome Collection in London, running from September...
aiaTranslations
- Nov 15, 2017
The Key to Contemporary Pharma Marketing: Leave Old Marketing Tactics in the Dust
Look out the rear window. See what is being left in the dust—bent over coughing and wheezing as the marketing van speeds away? That’s...
aiaTranslations
- May 18, 2017
Taking your Copywriting Global
Creating a great ad campaign and other materials to promote your business, isn’t easy. Adapting this material to foreign audiences is...
aiaTranslations
- Mar 20, 2017
Translation for Advertising: Bring in Your Crazy Aunt
In a world teeming with different language and cultures, what does it take to reach the international consumer? What is the role of...
aiaTranslations
- Aug 31, 2016
Global Branding Initiatives: How to Avoid Translation-induced Headaches
You know what it takes to create the right brand for your company —the countless hours spent determining your positioning and defining...
aiaTranslations
- Aug 1, 2016
Translating Your Website? Keep These Tips in Mind
First, do your research Knowing your core target markets is the first step. Learning cultures, trends, beliefs, and the like, is almost...
aiaTranslations
- May 23, 2016
Improving your global brand management
So how can a brand successfully go global? Here’s some advice from business experts: Make sure you have what it takes. According to this...
aiaTranslations
- May 9, 2016
Going International? Avoid these Six Marketing Obstacles
So you have a great marketing plan in place. It is catchy, thoughtful, and helping customers flock to your business. It is so good, in...
aiaTranslations
- Apr 25, 2016
Global Marketing. It’s a Cultural Thing.
Gone are the days when doing business globally took months. Although the world may be getting figuratively smaller in the information...
aiaTranslations
- Nov 30, 2015
Going Global With Influencer Marketing
Remember that girl in seventh grade who always had the hottest, latest cropped jacket or denim skirt, and made sure everyone else wanted...
aiaTranslations
- Nov 16, 2015
The key to a successful international social media presence: Lose the ‘bot
Today, most companies and organizations need a social media presence. Most of us know it’s a great way to promote your service or...
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