-Oct 15, 2019Unlikely Reasons Why Online Advertising Is Slowingimage from https://www.phon.ucl.ac.uk/projects/noisyworld/
aiaTranslationsMay 15, 2019Marketing to a new culture is a big step – full of important tiny details. Here’s how to do it rightEver wonder why an internationally successful company like McDonald’s doesn’t directly translate its slogans for each market? Advertising...
aiaTranslationsOct 15, 2018How to Create a Marketing Translations MasterpiecesTranslators live in a world of gray. Hardly ever a day goes by where their assignments are black-and-white, straight up word-for-word...
aiaTranslationsJul 15, 2018Can this linguistic hypothesis give you the edge in the Chinese healthcare market?As more and more healthcare and pharma companies expand into China, everyone is looking for an edge when it comes to getting the...
aiaTranslationsJun 15, 2018What one company’s success reveals about healthcare marketing in ChinaThe Chinese healthcare market – a market that’s booming, and looming with opportunity. On this blog, I’ve written about like marketing...
aiaTranslationsMay 15, 2018Effectively Communicating with Patients Through PartnershipIn February, MM&M ran an article entitled Finding That Sweet Spot: How to Communicate Effectively to Patients, which had valid points on...
aiaTranslationsApr 15, 2018How to better market your healthcare product overseasYou’ve probably come across a funny story or two about a major ad campaign that failed overseas due to a bad translation or cultural...
aiaTranslationsMar 15, 2018Attract Hispanics Using These Medical Marketing TipsThe fabric of America has many interwoven threads of immigration with the most threads coming from Hispanic countries. As the threads...
aiaTranslationsFeb 28, 2018How to succeed in China’s booming healthcare marketIf you’re thinking about selling your healthcare product on the Chinese market, your timing is impeccable! In addition to lowered...
aiaTranslationsJan 15, 2018DTP and Medical Marketing: How to create a life-saving message across culturesCan Graphic Design Save Your Life? This is the question raised by an exhibit at the Wellcome Collection in London, running from September...
aiaTranslationsNov 15, 2017The Key to Contemporary Pharma Marketing: Leave Old Marketing Tactics in the DustLook out the rear window. See what is being left in the dust—bent over coughing and wheezing as the marketing van speeds away? That’s...
aiaTranslationsMay 18, 2017Taking your Copywriting GlobalCreating a great ad campaign and other materials to promote your business, isn’t easy. Adapting this material to foreign audiences is...
aiaTranslationsMar 20, 2017Translation for Advertising: Bring in Your Crazy AuntIn a world teeming with different language and cultures, what does it take to reach the international consumer? What is the role of...
aiaTranslationsAug 31, 2016Global Branding Initiatives: How to Avoid Translation-induced HeadachesYou know what it takes to create the right brand for your company —the countless hours spent determining your positioning and defining...
aiaTranslationsAug 1, 2016Translating Your Website? Keep These Tips in MindFirst, do your research Knowing your core target markets is the first step. Learning cultures, trends, beliefs, and the like, is almost...
aiaTranslationsMay 23, 2016Improving your global brand managementSo how can a brand successfully go global? Here’s some advice from business experts: Make sure you have what it takes. According to this...
aiaTranslationsMay 9, 2016Going International? Avoid these Six Marketing ObstaclesSo you have a great marketing plan in place. It is catchy, thoughtful, and helping customers flock to your business. It is so good, in...
aiaTranslationsApr 25, 2016Global Marketing. It’s a Cultural Thing.Gone are the days when doing business globally took months. Although the world may be getting figuratively smaller in the information...
aiaTranslationsNov 30, 2015Going Global With Influencer MarketingRemember that girl in seventh grade who always had the hottest, latest cropped jacket or denim skirt, and made sure everyone else wanted...
aiaTranslationsNov 16, 2015The key to a successful international social media presence: Lose the ‘botToday, most companies and organizations need a social media presence. Most of us know it’s a great way to promote your service or...