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Ever wonder why an internationally successful company like McDonald’s doesn’t directly translate its slogans for each market? Advertising in different cultur...

Translators live in a world of gray. Hardly ever a day goes by where their assignments are black-and-white, straight up word-for-word direct translation. And...

As more and more healthcare and pharma companies expand into China, everyone is looking for an edge when it comes to getting the attention of potential consu...

The Chinese healthcare market – a market that’s booming, and looming with opportunity. On this blog, I’ve written about like marketing success strategies, an...

In February, MM&M ran an article entitled Finding That Sweet Spot: How to Communicate Effectively to Patients, which had valid points on how the healthcare i...

You’ve probably come across a funny story or two about a major ad campaign that failed overseas due to a bad translation or cultural misunderstanding.  While...

The fabric of America has many interwoven threads of immigration with the most threads coming from Hispanic countries. As the threads change, so must your ma...

If you’re thinking about selling your healthcare product on the Chinese market, your timing is impeccable! In addition to lowered restrictions against, and a...

Can Graphic Design Save Your Life? This is the question raised by an exhibit at the Wellcome Collection in London, running from September 7, 2017 to January ...

Look out the rear window. See what is being left in the dust—bent over coughing and wheezing as the marketing van speeds away? That’s right. It’s passive one...

Creating a great ad campaign and other materials to promote your business, isn’t easy.  Adapting this material to foreign audiences is even harder.  Whether ...

In a world teeming with different language and cultures, what does it take to reach the international consumer? What is the role of translators who need to m...

You know what it takes to create the right brand for your company —the countless hours spent determining your positioning and defining your brand communicati...

First, do your research Knowing your core target markets is the first step. Learning cultures, trends, beliefs, and the like, is almost more important than t...

So how can a brand successfully go global?  Here’s some advice from business experts: Make sure you have what it takes. According to this interesting article...

So you have a great marketing plan in place. It is catchy, thoughtful, and helping customers flock to your business. It is so good, in fact, that you are thi...

Gone are the days when doing business globally took months. Although the world may be getting figuratively smaller in the information age, there are still di...

Remember that girl in seventh grade who always had the hottest, latest cropped jacket or denim skirt, and made sure everyone else wanted it, too? Put her on ...

Today, most companies and organizations need a social media presence.  Most of us know it’s a great way to promote your service or product, and to connect wi...