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In February, MM&M ran an article entitled Finding That Sweet Spot: How to Communicate Effectively to Patients, which had valid points on ...

Let’s say you have a forty page, 300-question survey, written in Portuguese by a colleague in your Lisbon office. It needs to be translat...

When we speak in a language other than our native tongue is our moral compass askew? And, if people do have different moraIs when they sp...

So how can a brand successfully go global?  Here’s some advice from business experts: Make sure you have what it takes. According to this...

In late July, the internet was shaken by a shocking revelation (even by internet standards): Christian Rudder, co-founder and president o...

Nine out of ten journalists say that statistics are an important part of their research and reporting.  Okay, I made that up, but it seem...

The July 17th issue of the Journal of the American Medical Association reported on some results from the Global Adult Tobacco Survey whic...

At the Pfizer annual shareholder meeting at the end of April in New Jersey, Pfizer’s CEO Ian Read agreed with comments that the Obama adm...

As the new Health Care Act moves into place, market research from the patient’s perspective needs to be a focus.  Understanding how patie...

When it comes to global market research, translating marketing materials is considered a necessary, but tedious, final step in the proces...

There are many psychological predictive models that attempt to explain human health behavior.  From the old school Health Belief model, t...

Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be dren...