Effectively Communicating with Patients Through Partnership
In February, MM&M ran an article entitled Finding That Sweet Spot: How to Communicate Effectively to Patients, which had valid points on...
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aiaTranslations
- Apr 28, 2017
Choosing a Translation Vendor for your Market Research Surveys
Let’s say you have a forty page, 300-question survey, written in Portuguese by a colleague in your Lisbon office. It needs to be...
aiaTranslations
- Sep 29, 2016
How Different Languages Affect our Decision Making and Morals
When we speak in a language other than our native tongue is our moral compass askew? And, if people do have different moraIs when they...
aiaTranslations
- May 23, 2016
Improving your global brand management
So how can a brand successfully go global? Here’s some advice from business experts: Make sure you have what it takes. According to this...
aiaTranslations
- Aug 25, 2014
Not sure this is okay, Cupid.…
In late July, the internet was shaken by a shocking revelation (even by internet standards): Christian Rudder, co-founder and president...
aiaTranslations
- Jul 14, 2014
Survey says: You can’t always trust statistics
Nine out of ten journalists say that statistics are an important part of their research and reporting. Okay, I made that up, but it...
aiaTranslations
- Aug 26, 2013
Blurred Lines: Do Linear Ads Trigger Change?
The July 17th issue of the Journal of the American Medical Association reported on some results from the Global Adult Tobacco Survey...
aiaTranslations
- May 13, 2013
It’s in the Details (or is it?)
At the Pfizer annual shareholder meeting at the end of April in New Jersey, Pfizer’s CEO Ian Read agreed with comments that the Obama...
aiaTranslations
- Feb 18, 2013
Psychology and Ethnicity: Two Great Tastes
As the new Health Care Act moves into place, market research from the patient’s perspective needs to be a focus. Understanding how...
aiaTranslations
- Jan 22, 2013
From Afterthought to Strategic Component
When it comes to global market research, translating marketing materials is considered a necessary, but tedious, final step in the...
aiaTranslations
- Nov 26, 2012
Culture-Based Triggers
There are many psychological predictive models that attempt to explain human health behavior. From the old school Health Belief model,...
aiaTranslations
- Aug 25, 2011
The Times They Are A-Changin’
Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be...